cari@carihume.com
As part of Kia's newest performance vehicle launch, I designed a variety of assets including a personalized survey for customers to take. Imagery is from a launch shoot I art directed (also used across other collateral). Driven from an email CTA, the simple questions calculate which of Stinger's various trim levels is right for you. The CTA at the end of the survey leads the customer to a personalized video, complete with your name and is edited to show vehicle features that cater to the potential buyer.